
Despite this however, as noted above, there is nothing inherently political or left-wing or right-wing about identity politics as a broad concept. This can result in the meaning of identity politics being contextual, either referring to left-wing or right-wing collectivism depending on the rest of the conversation. In other words, we can in this sense see identity movements on the far-left and far-right (and in the center). Here I’ll note that both the Fascists and Communists, the collectivist ideologies of WWII, were big into propaganda and creating “civil religions” out of shared identities and values. With that said, the problem with using those terms as synonymous is that the “ identitarian movement” is already anchored a far-right ideology that identifies with being European, white, and anti-immigrant. TIP: We can say identitarian politics is a synonym for identity politics. It is used by the left, right, and center in all types of social situations (so only sometimes is it actually about “politics” in the governmental sense). TIP: This concept is not a left or right thing. Whether we identifying with a commodity or an idea, and whether the desire arises from within us or from without (either as a result of the commodity or idea itself or due to another’s messaging which pushes it on us), the end result is that the values of the thing or idea are being merged with our own identity (helping us find acceptance with some groups and individuals, yet alienating us from others). TIP: Identity politics arguably arises from the natural and human desire for connection and acceptance, especially in the post-propaganda and information age where we all have immediate access to a variety of symbols, media to reinforce this, and social media to build groups and discussions upon this (thereby reinforcing identities). Below we attempt to clue you into the different aspects of identity politics. That description might seem a little confusing, but that is rooted in the fact that there are a number of sides to the phenomena that can’t be neatly summed up. If one can identify with with a concept or thing, and especially if there is a sort of shared culture around that concept or thing (either arising from the thing, from the community that identifies with it, or both), and especially when the nature of that culture has political implications, we can describe what arises as “identity politics.” Speaking broadly, this includes identifying with a gender, race, brand, political party, band, values (like a love of liberty), nation, etc. Identity Politics describes identifying with a concept, or being perceived as identifying with a concept, and the social and political implications of that.
